Establishing the University of Northern Iowa as a national leader in creativity research by facilitating interdisciplinary faculty-student research projects.
Conducting collaborative research with internationally renowned creativity scholars.
Creating practical laboratories focused on fostering engaged learning and creative achievement.
Educating state-wide, national, and international audiences about the power of creativity to positively shape lives and the systems within which people live and work.
Showcasing Iowans’ creativity and innovation across the sciences, the humanities, the arts, education, and business.